Porsche Jual 272,162 Buah Kereta Pada 2020 Menurun 3% Dari 2019
Pengilang kereta sport Jerman itu optimis akan perkembangan positif pada tahun 2021
Tahun 2020 adalah tahun yang sukar bagi industri automotif tetapi Porsche nampak gayanya berjaya keluar dari keadaan melekit dengan jumlah penjualan 272,162 kenderaan, hanya turun 3% berbanding 2019.
Cayenne mengekalkan kedudukannya sebagai kenderaan paling laris untuk pembuat automotif yang berpusat di Stuttgart ini dengan 92,860 unit dihantar ke seluruh dunia tahun lalu. Kereta sukan elektrik pertama Porsche, Taycan, mempunyai tahun pertama yang sangat berjaya dengan 20,015 unit terjual walaupun pengeluaran terhenti selama enam minggu.
Dari jumlah penjualan keseluruhan, 88,968 kenderaan dihantar ke China sementara 121,641 unit ke kawasan Asia Pasifik, Afrika dan Timur Tengah. Sementara itu, Eropah dan Amerika masing-masing dengan 80,892 dan 69,629 unit Porsche.
Porsche delivered a total of 272,162 new vehicles worldwide last year, just three percent below a record 2019. In this respect, the sports car manufacturer benefits from its strong global positioning. “The corona crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Our fresh, attractive product range, the successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times.”
More than 20,000 deliveries of the electric sports car Taycan
Taycan deliveries totaled 20,015 in 2020 – despite a six-week stop to production just as the new model was ramping up and many markets were planning spring premieres. The Cayenne led demand at 92,860 sales, an increase of one percent compared with the previous year. Two-door sports cars were also very popular. A total of 21,784 vehicles from the 718 model lines found new owners – six percent more than in the previous year. Deliveries of the iconic Porsche 911 totaled 34,328.
Growth in Asia-Pacific and China
Porsche delivered 88,968 vehicles to Chinese customers in 2020 – an increase of three percent compared with 2019. The Asia-Pacific, Africa and Middle East region also continued to develop positively overall: 121,641 vehicles were delivered there, corresponding to an increase of four percent compared with the same period in the previous year. Porsche delivered 80,892 vehicles in Europe and 69,629 in America.
After the robust 2020 result, Porsche is optimistic about further positive developments in 2021. “We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterized by unique experiences with the Porsche brand,” says Detlev von Platen.