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SAIC Merancang Menjual 120,000 Kenderaan Di Eropah Pada 2022

SAIC berkata Eropah akan menjadi pasaran eksport pertama mereka yang melebihi 100,000 kenderaan yang dijual dalam setahun pada 2022.

SAIC – konglomerat auto terbesar di China – mempunyai rancangan eksport yang besar untuk Eropah. SAIC telah meningkatkan eksport mereka tahun demi tahun. Tahun lepas, kira-kira 600,000 daripada 5.8 juta kereta yang mereka jual berada di pasaran luar negara. Tahun ini, syarikat itu menjangkakan ia boleh menjual 120,000 kenderaan di Eropah sahaja.

Jualan ini kebanyakannya melalui 2 jenama milik SAIC, MG dan Maxus.

MG ialah jenama yang dikenali ramai peminat kereta Malaysia. Jenama MG Rover tutup kedai pada tahun 2005 dan jenama MG serta kilang UKnya telah dibeli oleh Nanjing Automotive, yang seterusnya dibeli oleh SAIC. Walaupun pengeluaran telah dipindahkan dari UK, rangkaian jualan dan servis di UK dan Eropah telah diperluaskan.

Jenama Maxus juga berakar umbi dalam jenama British yang dipanggil LDV Group, yang menjual produk yang dipanggil LDV Maxus. Selama bertahun-tahun, jenama Maxus telah digunakan oleh SAIC untuk menjual kenderaan komersial serta MPV, trak pikap dan baru-baru ini SUV.

Berikut ialah siaran media SAIC dengan maklumat lanjut.

MEDIA RELEASE

China’s largest carmaker SAIC Motor will go all out to further expand its European market this year, and its self-owned brands MG and Maxus are expected to sell 120,000 vehicles in Europe.

The carmaker said that Europe will become the first overseas market where its annual sales will exceed 100,000 vehicles.

According to official data, SAIC Motor sold 697,000 vehicles in overseas markets last year, a year-on-year increase of 78.9 percent, and it has been the largest vehicle exporter for six years in a row. It is said that one out of every three Chinese cars sold overseas is made by SAIC Motor.

The company delivered 470,000 MG vehicles last year, ranking among the top 10 brands in 17 countries. Maxus sold 52,000 electric vans in international markets last year, making it one of the most popular electric van brands in Europe.

As one of China’s first carmakers tapping into the global market, SAIC Motor has established a complete auto industrial chain covering research and development, marketing, logistics, auto parts, manufacturing, finance and second-hand car sales. Its vehicles are now sold in over 80 countries and regions across the globe. The company has developed six large-scale regional markets in the Europe, Australia and New Zealand, America, the Middle East, the Association of Southeast Asian Nations, and South Asia. 

SAIC Motor’s performance in Europe was also very impressive last year. According to official statistics, the company’s two brands MG and Maxus sold 73,000 vehicles in developed countries including the United Kingdom, France, Germany and Sweden, among which more than 40,000 were new energy vehicles (NEVs). Over 800 marketing service outlets have been set up in the Europe, which helps establish a new image of “Intelligent Manufacturing in China”.

With the surging demand for NEVs in Europe, SAIC Motor will launch a batch of EV models this year, increase its marketing service outlets to 1,200, accelerate the development of its European market and make Europe its first overseas market with annual sales exceeding 100,000 vehicles.

Over the years, SAIC Motor has increased investment in technological innovation, and more than 30 self-branded NEVs have been launched, including mini cars, saloon cars, SUVs, MPVs, passenger cars, trucks and supercars. To answer the expectations of overseas customers for environmental protection and safety, the carmaker has used revolutionary technologies to develop the global model MG EH32, which will be first released in the European market this year.

SAIC Motor remained profitable in Europe and other key regional markets despite a variety of obstacles and hurdles last year, including the COVID-19 epidemic, rising raw material prices, and growing logistics costs. SAIC Motor will expect ongoing growth in overseas sales this year, thanks to the introduction of popular models and improvements to its logistics, marketing, and after-sales operations.

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Ross Hadi

Ross Hadi

21 tahun mengacara di radio.
8 tahun bersama Daniel Ferrnandez dalam rancangan Car Tunes di radio.
Kini di sini dan media sosial sejak 2014.

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