Ford Mendedahkan Edisi Emas Puma ST Yang Direka Oleh Peminat

Perlukan idea baru? Suruh saja peminat tonjolkan bakat dan rekaan mereka. Pasti hebat.

Bukan selalunya pengeluar memberi peluang kepada peminat untuk menghasilkan reka bentuk mereka sendiri tetapi apabila mereka melakukannya, hasilnya mungkin cukup luar biasa. Contohnya: Edisi Emas Ford Puma ST baharu ini.

Menurut Blue Oval, crossover sporty adalah hasil dari eksperimen inovatif dalam reka bentuk berpusat kepada manusia selama 10 hari yang menyaksikan peminat memberikan hampir 275,000 undi di akaun Twitter dan Instagram mereka.

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Bukan saja mereka yang dapat memilih, antara lain, warna eksterior, decals, lencana dan tali pinggang keledar, para peminat juga diberi kesempatan untuk memilih nama untuk model ini. Syukurlah, 59 peratus suara memilih ‘Puma ST Gold Edition’ dan bukannya ‘Puma ST 24K Edition’ yang agak tacky, terus terang.

Seperti yang anda lihat, crossover ini menggunakan cat luaran hitam yang menjadi latar belakang garis lumba kelabu dengan hiasan emas. Rim juga berwarna emas, sementara kaliper berwarna merah. Di dalamnya, jahitan emas dan jalur boleh didapati di tempat duduk.

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Sebagai penyegar, Puma ST dikuasakan enjin EcoBoost 1.5 liter yang menghasilkan 200 PS dan 320 Nm. Dengan transmisi manual enam kelajuan yang menggerakkan roda depan, ia dapat melengkapkan pecutan 0-100 km / jam dalam hanya 6.7 saat.

Mengenai Edisi Emas ini, Ford mengatakan ia akan tersedia akhir tahun ini, walaupun jumlah pengeluaran dan harga belum dapat dipastikan.

MEDIA RELEASE

The results are in. Following an innovative experiment in human centred design, Ford today revealed the winning specification of the new Puma ST Gold Edition that will be available to order in limited numbers from later this year.

Ford fans cast almost 275,000 votes in a series of polls on the automaker’s Twitter and Instagram channels over the course of 10 days, choosing the colour combinations of elements including the model’s paint, decals and brake callipers – as well as deciding its name.

As a result, the first-ever Ford Performance model to feature crowd-sourced design will have the following features:

Poll	Winning option	Losing option
Exterior Paint	Black – 56 per cent	Grey
Brake Callipers	Red – 74 per cent	Black
Seatbelt Stitching	Grey – 87 per cent	Black
Exterior Decals	Lines – 74 per cent	Stripes
Exterior Badging	ST Badges – 79 per cent	No badges
Scuff Plates	Puma – 53 per cent	Ford Performance
Pride Plate	ST – 55 per cent	Puma
Name	Puma ST Gold Edition – 59 per cent	Puma ST 24K Edition

The results of each poll were collected from individual markets across Europe in addition to Ford of Europe’s central channels before being collated to reach an overall winner.

“To create something truly special for our loyal performance fans, we’ve moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them. The number of votes cast shows just how enthusiastic our customers are – and that they have excellent taste,” said Amko Leenarts, director, Design, Ford of Europe. “It’s all in the details, and with this special edition, our fans have configured a truly desirable product.”

The Puma ST Gold Edition will be powered by a 200 PS 1.5-litre EcoBoost petrol engine for 0‑100 km/h (0-62 mph) acceleration in 6.7 seconds. ¹ Advanced, Sports Technologies include selectable Drive Modes including Sport, Track and Eco, ² as well as a unique-in-segment limited-slip differential option, patented force vectoring springs and unique suspension and steering specifications for exceptional cornering responses. Deliveries will commence towards the end of this year.

Ford and its Team Fordzilla esports team last year created the Team Fordzilla P1 concept using a similar approach, with collaboration between the company’s designers and the gaming community.