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BENTLEY Berjaya Serah 11,006 Buah Kereta Pada 2019

Anda ada beli Bentley pada 2019?

Pengilang kereta mewah Bentley baru sahaja mengeluarkan angka penghantaran 2019 yang mengagumkan. Sebanyak 11,006 kereta yang dihasilkan dari kilangnya di Crewe telah dihantar kepada pelanggan di seluruh dunia dan ini termasuk pelanggan di Malaysia yang membayar cukai mewah untuk jenama mewah ini.

Salah satu penjual terbesar untuk Bentley ialah SUV Bentayga berkuasa V8. Ini adalah SUV pertama Bentley dan sama seperti SUV Cullinan dari Rolls Royce, permintaan global untuk SUV semakin meningkat dan memberikan margin keuntungan yang lebih baik kepada jenama.

Angka 2019 ini adalah pemulihan yang hebat untuk jenama itu kerana pada tahun 2018, Bentley melaporkan kehilangan 288 juta Euro akibat penangguhan dalam pengeluaran GT Continental dan perubahan mata wang pertukaran mata wang.

Jualan di pasaran terbesar Bentley, China jatuh lebih dari 12 peratus kepada hanya 1,940 unit, yang menurut Bentley disebabkan kekurangan ketersediaan Continental GT yang hanya tiba di bilik pameran pada akhir Disember.

Pasaran20192018
Amerika2,9132,235
Eropah2,6702,536
China1,9402,219
United Kingdom1,4921,356
Timur Tengah852974
Jepun dan Korea651654
Asia Pacific488520
Jumlah11,00610,494

Kenyataan MediaBentley Motors saw its sales rise by five per cent in 2019 as a raft of exciting new models helped entice a growing number of customers around the world. With total sales of 11,006 cars, this was the seventh consecutive year that the luxury British marque has sold over 10,000 units

The Americas was Bentley’s number one region during the company’s centenary year, with Europe and the UK also posting strong increases. 

Key to the company’s ongoing success was the introduction of several exciting new models, combined with greater global availability of other popular models, in particular the Continental GT W12 and Bentayga V8. Demand for the Continental GT was increased by the introduction of a high performance V8 engine for both Coupe and Convertible versions. The pioneering, go-anywhere Bentayga was also in strong demand, setting a sales record, with new Speed, Design Series and Hybrid models adding to the luxury SUV’s appeal. 

The Hybrid being the world’s first true luxury electrified vehicle and Bentley’s first, too. Three limited edition models were also produced by Bentley’s bespoke division, Mulliner – all quickly sold out. 

The world’s finest Grand Tourer, the Bentley Continental GT was the marque’s best-selling model in 2019, with sales up by 54 per cent compared to the previous year.  Sales of the Bentayga increased, too, by 18 per cent.

Adrian Hallmark, Chairman and CEO of Bentley Motors, said: “2019 was an extraordinary year for Bentley for many reasons. 

“Our sales performance reached over 11,000 customer deliveries for the fourth time in our 100-year history, plus it represents the seventh consecutive year above 10,000 retail sales. This result was driven by strong demand in all regions, the successful launch of the Continental GT Convertible, plus the launch of five major derivatives and limited edition models during the year.

“It’s remarkable that this achievement was largely without any sales of the Flying Spur which historically has contributed 20 per cent of our annual sales.

“This result secures Bentley’s return to profitability, demonstrates the successful implementation of our turnaround, and sends a clear signal for the potential of Bentley for 2020 and into our next century.”

Bentley ended the year with 238 retailers in 68 markets, a record high.

The Americas region delivered 2,913 cars, an increase of 30 per cent on the corresponding figure for 2018. Placing the region as Bentley’s number one market, this strong performance was boosted by record sales of the new Continental GT luxury Grand Tourer.

Europe closed the year with the delivery of 2,670 cars, against a figure of 2,536 in 2018, an increase of five per cent that also accounted for 24 per cent of global deliveries.

Bentley’s home market in the UK continued its consistent strong performance, recording sales of 1,492 cars. This represented an increase of 10 per cent over the previous year.

Bentley delivered 852 cars to the Middle East in 2019, against a total of 974 the previous year. The market in China suffered due to a lack of availability of cars, with the new Continental GT only arriving in December, however, reached 1,940 cars sold. 

Japan and Korea delivered a total of 651 cars, against a total of 654 in 2018.

Finally, the Asia Pacific region delivered 488 cars, slightly down on the 520 sold in 2018.

As Bentley enters its second century, and following the recent launch of the new Flying Spur, 2020 is set to be another exciting year for the brand and customers alike. Deliveries of the new Flying Spur, the ultimate luxury four-door Grand Touring sedan, are set to commence in early part of the year.

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Ross Hadi

Ross Hadi

14 tahun bikin burger, 21 tahun mengacara, 8 tahun borak kereta dan kini ... berkongsi sama!

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